Iowa State University Alumni Association

Strategic Plan 2017-2022

Since 1878 the ISU Alumni Association has connected alumni and friends to Iowa State University and has championed the independent voice of Cyclones everywhere. Today, the ISUAA is uniquely positioned to tell the stories of how alumni have adopted the university’s mission to create, share, and apply knowledge to make Iowa and the world a better place. In this five-year strategic plan, the ISU Alumni Association makes a renewed commitment to maintaining relevancy with our stakeholders by pursuing collaborations with university partners, creating a robust member base, enhancing organizational health, and broadening engagement with Cyclones everywhere: alumni, students, faculty/staff, and friends.

To facilitate the lifetime connection of alumni, students, and friends with Iowa State University and each other.

To be the central organization serving and connecting all alumni and members of the Iowa State family.

Culture Statement
The ISU Alumni Association values diversity and inclusion. The ISUAA welcomes all, recognizes and values differences, and seeks alternative perspectives in all it does.



Engage ISU Alumni Association members and Cyclones everywhere by tailoring efforts to their geographic location, ISU experiences, and life stages.

  • 1.1: Focus resources to increase engagement of alumni and friends in specific geographic areas.
  • 1.2: Tailor programs and communications to the life stages of all ISU students and alumni. (Supports ISU plan action 3.1)
  • 1.3: Continue the ISU adventure by connecting alumni through shared interests and experiences. (Supports ISU plan action 4.2)
  • 1.4: Engage Cyclones everywhere at a deeper level through ISUAA membership.
  • 1.5: Ensure the ISU Alumni Center remains the forever home base for Cyclones everywhere.


Lead ISU alumni relations efforts across Iowa State University and nurture working relationships with other ISU entities to advance the interests of Cyclones everywhere.

  • 2.1: Champion the independent voice of Cyclones everywhere and serve as a university entry point and campus resource.
  • 2.2: Collaborate with strategic university entities to define leadership and partnership roles. (Supports ISU plan sub-goal 4.3)
  • 2.3: Share the ISUAA’s understanding of alumni, including market research and segmentation, with university entities to develop engagement strategies.


Attract and retain talented staff committed to advancing the ISU Alumni Association and engaging Cyclones everywhere.

  • 3.1: Recruit and retain staff who embrace the ISUAA’s culture and Guiding Principles.
  • 3.2: Invest in professional development and facilitate career planning for each ISUAA staff member. (Supports ISU plan action 4.3)
  • 3.3: Ensure the organizational structure of the ISUAA is positioned for sustained growth and future stability.


Strengthen the health of the ISU Alumni Association by diversifying financial resources.

  • 4.1: Grow membership to 60,000 to allow the ISUAA to serve Cyclones everywhere and advance Iowa State University.
  • 4.2: Secure $12.5 million for the ISUAA Forever True for Iowa State campaign.
  • 4.3: Increase the annual funding received through corporate/affinity sponsorships and entrepreneurial efforts by $300,000
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