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2001 Readership Survey
2007 ISU News Flash Readership Survey Results
During the month of June 2007, approximately 22,000 readers of the ISU News Flash were asked to respond to an online survey. 1,423 readers responded. Here is what readers had to say about some important aspects of ISU News Flash.
- Which best describes your habits for reading ISU News Flash?
I read almost every story: 19.0%
I skim for articles of interest: 78.2%
I only look at specific section(s): 0.9%
I rarely read any of it: 2.0%
- ISU News Flash recently converted to an HTML format with color and photos. What is your opinion of the new format vs. the old plain text format?
I prefer the new format: 69.1%
I prefer the old format: 3.1%
No opinion/preference: 27.1%
- How would you evaluate the reliability of delivery of ISU News Flash to your inbox?
It's almost always there waiting for me: 91.9%
It sometimes ends up in my junk mail folder: 6.7%
It almost always ends up in my junk mail folder: 1.1%
- When do you generally read News Flash?
Usually right away: 53.0%
I usually save it for later/the weekend: 42.1%
Usually a long time after I receive it: 2.6%
Don't usually read it at all: 2.1%
- If you could choose the day of the week on which ISU News Flash is sent, which would you choose?
Monday: 3.9%
Tuesday: 0.9%
Wednesday: 2.0%
Thursday: 2.5%
Continue to receive it on Friday: 44.9%
No opinion/preference: 45.9%
- How would you rate ISU News Flash as an ISUAA membership benefit?
Strong benefit of membership: 44.1%
A nice perk, but not a favorite benefit: 52.9%
Not an attractive benefit: 3.1%
- What is your age range?
18 to 25: 3.8%
26 to 35: 12.8%
36 to 45: 18.2%
46 to 55: 25.3%
56 to 65: 19.2%
66 to 75: 14.3%
76 or older: 14.3%
- What is your alumni status?
ISU alumnus/alumna: 96.8%
Attended ISU but did not graduate: 0.7%
Non-alumni friend of ISU: 0.9%
Faculty/staff: 1.3%
Current student: 0.3%
Other: 0.1%
- Where do you live?
In Iowa: 41.3%
In U.S., outside of Iowa: 57.0%
Outside of U.S.: 1.8%
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